High-end washing machine promotes the growth of the washing machine market in China

Recently, the performance of China's home appliance market has been weak, and the industry’s talk about “wintering” has also been buzzing. However, in this pessimistic tone, the development of China's washing machine industry is better than other home appliance industries.

Peng Yi, director of Zhongkang Market, said: "From the present perspective, in the ice-washed air, the impact of delisting on home appliances to rural areas is minimal."

According to report, in the third quarter of this year, air conditioner sales volume and sales decreased by 14.8% and 2.5% respectively year-on-year; refrigerator sales decreased slightly by 0.4% year-on-year, and sales increased slightly by 0.9% year-on-year; washing machine sales increased by 11.3% year-on-year Sales increased by 9% year-on-year.

In this regard, China Yikang analyst He Jijong the washing machine market growth is not weak attributed to "high-end market growth is significant," drum washing machine Washing Machine's "replacement" and the rise of frequency conversion products to stimulate the market demand.

According to the data from the Yikang monitoring data, from January to September this year, the growth rate of the retail volume of drum washing machines was double that of the pulsator washing machines. The gap between the former and the latter's retail sales also narrowed further; during the same period, the retail sales of the inverter washing machines increased year-on-year. More than 37% are far higher than the overall market gains.

According to industry insiders, high-end washing machines in the 3rd and 4th markets will be the commanding heights of corporate competition. As the income of farmers increases, the three or four-tier market means that the “low-end” has become the past.